top of page
What do kids know
about solar energy?
Content creation • Product launch
The ask
Stepping into previously unchartered territory for the brand - the STEM category - the makers of the Luci solar lights devised the Solar Light Kit for kids to learn about the power and potential of clean energy.
Developing a strategy for a successful launch was our primary task. Reaching new audiences, garnering hype and expanding brand awareness were the key objectives.
The execution
After the positioning and direction were complete it was time to create buzz around the product. We created a series of teaser videos that were purposefully vague, leaving the viewer intrigued to learn more. These were released via multiple social channels around the "Back to School" period.
The deliverables
Video • Content strategy • Social content • Art direction Product messaging • Product identity • Photography Product design • Packaging design
Work
bottom of page