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Shining light on Kibera
Film • Content creation • Impact campaign
The ask
Everyday, all over the world, there are truly inspiring stories that go unnoticed. MPOWERD wanted to bring to light the stories and people that deserve our attention.
The aim was to not only bring awareness to these stories but to also increase brand awareness and encourage people to join in and expand the efforts of their Give Program. A clear directive was to ensure that the content was hopeful, uplifting, and inspiring.
The execution
Working closely with Karot Media we focussed on Kibera - home to one of the largest informal urban settlements in Kenya. We split the messaging into 3 distinct storytelling categories: Children & Education, Clean Energy, and Women Entrepreneurs. Creating engaging content to push out across various platforms while providing a central hub for all deliverables was our outcome.
The deliverables
Film • Editorial • Marketing & Advertising • Social content Content strategy • Copy • eCRM • Photography • Web • VR
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Work
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