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The power of the sun in your hand - ouch!
Rebranding • Brand identity • Advertising

The ask
Fast approaching it’s fifth birthday, and with new audiences, markets, and products on the horizon it was time to bring the MPOWERD brand together to create a visual base that reflected the personality and mission of the company.
The rebrand needed to feel fresh, fun, and honest. The objective was to rebrand the company without veering too far away from the identity that was already established.
The execution
During this process we researched, explored, and tested various approaches to create a brand identity that will help drive the brand into the future with a clearer vision than ever before.
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Starting with the logo, and then onto the messaging and tone of voice, alongside the identity, we created a cleaner feel to the brand with simple, concise messaging.
The deliverables
Brand identity • Brand messaging • Content creation • Brand Ambassadors & influencers • Brand strategy • Photography • Marketing & Advertising • eCRM • Web development







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Work
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